Problem / Context
The site is live at demarestudio.com.
The client needed a modern studio website that does more than look good. The site had to:
- communicate premium positioning,
- attract local leads from Gdańsk, Gdynia, and Sopot,
- handle Polish and English content without UX friction,
- provide transparent trust signals (privacy, company data, terms),
- and be technically sound for Google and AI assistants.
The previous state had content and branding potential, but required a structured implementation focused on measurable outcomes.
Approach
I treated this as a performance + SEO product build, not just a visual redesign:
- Defined page architecture around intent (services, portfolio, process, contact, local landing pages).
- Built a clean bilingual front-end in Astro with stable layout and clear CTA hierarchy.
- Implemented technical SEO foundations first (canonical, hreflang, sitemap, robots, Open Graph, JSON-LD).
- Iterated using audit feedback until key weak points were solved (AI crawler access, freshness signals, legal/trust links, mobile loading path).
What I shipped
- Full static Astro website with production-ready deployment flow.
- Bilingual content switching (PL/EN) and localized key sections.
- Conversion-focused homepage with service framing, project previews, FAQ, and direct contact actions.
- Contact flow integrated through Formspree with dedicated thank-you page.
- Legal and trust pages integrated into navigation/footer (
Privacy,Terms). - Rich structured data graph and content discoverability files (
sitemap,robots,llms.txt).
Technical implementation details
SEO and indexing
- Canonical URLs and hreflang handling.
- XML sitemap generation and robots directives.
- Open Graph and Twitter card metadata.
- Structured data for business + page context.
GEO/AEO and AI visibility
llms.txtpublished with key pages and business context.- AI crawler access verified (GPTBot, ClaudeBot, PerplexityBot).
- Freshness signals added (
article:modified_time,dateModifiedin structured data). - Added answer-friendly content patterns (lists, definitions, compact comparison table).
Performance
- Prioritized hero loading path and controlled lazy-loading for non-critical assets.
- Reduced render-blocking behavior on homepage interactions.
- Kept static-first architecture to minimize runtime overhead.
Compliance and trust
- Privacy policy and terms available and linked globally.
- Contact details visible and machine-readable.
- Local hosting/font/privacy choices aligned with GDPR-oriented implementation.
Hosting and transport security
- HSTS (
Strict-Transport-Security) is configured at the Cloudflare edge (SSL/TLS → Edge Certificates), not inside the Astro bundle — typical for static sites behind Cloudflare.
Iteration 2: content, local SEO and UX (2026)
After launch the site kept growing. The second round focused on search intent and long-tail traffic:
- Service pages: a
/uslugi/hub with five dedicated pages (apartment design, house design, investment apartment, online design, author's supervision), each described inServiceschema. - Local landing pages for Gdańsk, Gdynia and Sopot, targeting "interior designer + city" queries.
- Blog with six practical guides (designer fees in Gdańsk, working with a designer, japandi vs modern minimalism, developer apartments, rental apartments, author's supervision).
- FAQ page with
FAQPagestructured data, plus a separate studio page and 14 project case pages. - Light and dark theme toggle, and a redesigned homepage with a full-screen photo slider.
- Consent banner that loads Google Analytics only after opt-in.
Current PageSpeed snapshot (homepage, mobile, 2026-10-06): performance 89/100, LCP 2.5 s (down from 3.2 s at launch), CLS 0.004, TBT 0 ms.
SEO and performance results (launch snapshot)
Source: Dr Strona (drstrona.pl) audit snapshot from 2026-04-10 16:21:51.
| Area | Score | | --- | --- | | SEO | 97/100 | | Speed | 93/100 | | AI Ready (GEO) | 100/100 | | Indexing | 100/100 | | Structure | 96/100 | | GDPR | 100/100 |
Key reported metrics:
- Mobile performance: 93/100
- Desktop performance: 100/100
- LCP mobile: 3.2s
- AI crawler access: open for GPTBot, ClaudeBot, PerplexityBot
- Freshness signal detected:
meta article:modified_time
These values are point-in-time audit measurements and can change with new content, infrastructure settings, or third-party scoring updates.
Outcome
The website now operates as a complete lead-generation asset with premium presentation and strong technical health. The project demonstrates an end-to-end delivery process: strategy, implementation, performance tuning, SEO/GEO hardening, and measurable validation after launch.
Screenshots
